Show 5: Safety Not Guaranteed
"An imaginative indie-rock musical by Guster’s Ryan Miller and Nick Blaemire (Soon, Glory Days) based on the film of the same name... After seeing this classified ad, ambitious journalist Darius sets out on an expedition to find its writer. When she agrees to go along for the ride, however, Darius finds herself in way over her head. Heartwarming and hilarious, with an electrifying score, Safety Not Guaranteed asks, if you could go back and change your story—would you?" —SIGNATURE THEATRE
The most challenging show to design for was Safety Not Guaranteed. The Artistic Director had a strong vision for this graphic, so based on his guidance and the references he provided I created the first graphic for approval. We wanted to capture the adventuring and sci-fi aspects of the show which resulted in a bright graphic of the two main characters caught in their scheme, the light wall behind them highlighting the outlines of their silhouettes. While the internal team loved it, we had a major donor funding the show who felt the graphic needed to be more "handmade" and match the buddy comedy adventure of the story. Based on that feedback we quickly pivoted to a construction paper background, referencing one main character's calculations for his scheme, as well as the printed newspaper ad taped on as if it was scrap-booked. After seeing the second version, it started to feel too handmade and they wanted more of the action from the first version.
Since the donor wasn't able to come up with a definitive idea that they liked, the internal team and I discussed our options and decided to combine to the two ideas into the final version. I worked to retool the detailed background I had made to fit the new color palette as well as change the look of the lights to match the darker aesthetic. The red color scheme and gritty texture were decided based on the indie rock music of the show as well as the uncertain adventure the characters were taking. The newspaper ad was taken from the second version to highlight the zany comedy of the story.