Projects Overview
A long overdue rebrand for Signature Theatre concluded after one year, just in time for the 2024-2025 season announcement. In collaboration with the local Alexandria, Virginia agency Yes&, Signature Theatre debuted a refreshed visual identity with a wide range of brand colors that reflects its rich spectrum of shows, a new typography and logo system, and textures with a bit of grit that enhances imagery with style.
My role within the rebrand was to translate Artistic, Managing, and Marketing leadership goals into tangible design decisions for the agency. Additionally, I worked to flag issues that could arise with presented designs when used in practice, including accessibility for Signature-specific audiences as well as formatting for credits and sponsors. Below are examples of materials that I updated based on the final brand systems built for Signature Theatre.
Scope: 1 year
Project Roles: Brand direction, typography, design, and layout
Tools: Photoshop, Illustrator, InDesign
